Live chat support is basically a seamless, two way channel of communication, integrated on the website of any company in order to provide quick online customer services. The purpose of having an online chat support on the website is to enhance customer services through ensuring customer convenience and satisfaction. So far, live chat support has been successful in serving its purpose. It has been proven through various researches and surveys that live chat is in fact a credible technology which not only provides an effective channel of communication but also plays a role in increasing sales and profits. The main reason for the success of this medium is that it provides customer satisfaction-which is the key to the success of any business. However, there has been an ongoing debate about the kind of industries that can benefit the most out of the technology. Various industries are now availing the online chat support services, but are they benefiting from it? Let’s have a look:
The Retail Industry:
The retail industry includes various niches and markets, from apparel stores to bakeries, all are included in this industry. It has been estimated that the retail industry is one of those industries which are benefiting the most out of the technology. In fact, many tech gurus believe that live chat support is best suited for this industry. The reason for this is that their customers are more demanding and require a better customer service. Apart from that, it also assists in increasing sales and profits which makes live chat a wise investment for companies belonging to this industry. Good customer services provided by retail industry leads to 87-92% satisfaction rates.
Banking and Finance:
There are not many banks that are availing live chat support, but those which have incorporated this software onto their website are benefiting greatly out of it. The reason for this is that the customers from this industry require quick and instant services, which is only possible through live chat. Since banking is a complicated procedure, its customers require immediate services. Good customer services by banks lead to 85-87% customer satisfaction.
Health and Pharmacy:
Health and pharmacy is another industry in which the usage of live chat support is increasing. Through this medium, these industries provide their customers with constant advice and guidance along with making appointments easy for them. Since customers of this industry turn towards customer services, usually at the time of emergency they also require a rapid medium of connection. By providing good customer services through live chat, these industries can achieve a customer satisfaction rate of 87%.
Manufacturing Industry
This industry usually does not deal with consumers directly, rather it deals with other service providing companies. It has been estimated that this industry can greatly benefit from live chat. For those manufacturing companies, which are availing live chat support, the satisfaction rate of customers is 90-92%. This shows, that manufacturing industry can benefit the most out of live chat.
Apart from the above mentioned industries, the other industries that benefit from online chat support are: real estate, IT and software, tech hosting, games & gambling and entertainment industry across the globe.
The Retail Industry:
The retail industry includes various niches and markets, from apparel stores to bakeries, all are included in this industry. It has been estimated that the retail industry is one of those industries which are benefiting the most out of the technology. In fact, many tech gurus believe that live chat support is best suited for this industry. The reason for this is that their customers are more demanding and require a better customer service. Apart from that, it also assists in increasing sales and profits which makes live chat a wise investment for companies belonging to this industry. Good customer services provided by retail industry leads to 87-92% satisfaction rates.
Banking and Finance:
There are not many banks that are availing live chat support, but those which have incorporated this software onto their website are benefiting greatly out of it. The reason for this is that the customers from this industry require quick and instant services, which is only possible through live chat. Since banking is a complicated procedure, its customers require immediate services. Good customer services by banks lead to 85-87% customer satisfaction.
Health and Pharmacy:
Health and pharmacy is another industry in which the usage of live chat support is increasing. Through this medium, these industries provide their customers with constant advice and guidance along with making appointments easy for them. Since customers of this industry turn towards customer services, usually at the time of emergency they also require a rapid medium of connection. By providing good customer services through live chat, these industries can achieve a customer satisfaction rate of 87%.
Manufacturing Industry
This industry usually does not deal with consumers directly, rather it deals with other service providing companies. It has been estimated that this industry can greatly benefit from live chat. For those manufacturing companies, which are availing live chat support, the satisfaction rate of customers is 90-92%. This shows, that manufacturing industry can benefit the most out of live chat.
Apart from the above mentioned industries, the other industries that benefit from online chat support are: real estate, IT and software, tech hosting, games & gambling and entertainment industry across the globe.
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