Add Live Chat to Your Website to Keep Up Customer Service Ethics

Maintaining ethics in e-commerce is important as it directly reflects the standard of your online customer
service. The more you stick to your business ethics, the more likely you are to deliver an enhanced customer service experience. Possessing a positive code of ethics in customer service is actually the best way you deal with your customers maintaining high moral values. Being an integral part of online business, ethics affects your brand image, sales, advertising strategies and marketing. Following business ethics, you cannot only bring unity among your employees but can also exhibit harmony in your customer service practices.

Therefore, being an online business owner it is your biggest responsibility to ensure that all your employees are practicing customer service while sticking to ethical standards. However, sometimes some technical faults and other such discrepancies drop your customer service level, which cost you to suffer huge losses not only in terms of money but also in term of your reputation. See how adding live chat to your website and by providing proper training to your chat agents you can maintain high standard customer service.

The way you greet your customers is one of the most important ethical values. Greeting develops a positive first impression of your customer service standard. Customers appreciate a warm welcome and no doubt it affects their buying behavior a lot. When it comes to e-business, one must wonder how to welcome the customers when they enter your e-store. Deploying live website support on their e-commerce websites, it has become possible for retailers to give a cheerful welcome to their potential and existing customers same in the manner of a typical brick and mortar store. Live service on e-commerce websites is carried out through a chat box window. Using this window, the chat operators proactively approach the customers the moment they land on their page, and welcome them in a cheerful manner.

After greeting, next obligation of live chat operators is to provide proper guidance to their customers about the products, services and whole purchase process. This is only possible when chat agents themselves have complete product/brand knowledge.

Giving attention to your customers’ words is highly important in businesses you can only provide productive replies to your customers when you listen to them carefully. Because live chat is carried through text conversation,  it is essential that you carefully see every word typed by your customers. Don’t interrupt them while they are typing or don’t rush to answer them before they have completed their questions.

Customers become happy with quick and useful replies. Putting your customers on long waiting queues to get their queries resolved certainly violates your business ethics. Additionally, this may annoy your customers putting a negative image of your service. Adding live chat to your website, it has become possible for your chat reps to provide on-the-spot answers to your customers.

When a chat session overs successfully, say thanks to your customers as it will make them feel that they are being valued.

There is no denying the fact that using live customer service chat; the online agents can provide high standard customer service while maintaining e-business ethics. 

Specialty Cakes: An Online Booming Trend

Ten years ago if you had told me I could order my dog a cake for his birthday online and have it customized to have an edible picture placed upon it, I probably would have thought you had gone crazy. I mean, which baker would be sane enough to offer dog food cakes in his menu. And that too having an actual picture on it!

In 2006 we received our answer! Kristi Andrews combined her passion for baking and adoration of dogs and resulted in The Barkery; an all- natural gourmet bakery and spa for dogs! As time progressed, Kristi found that her online shopping clients were increasing and demand for cakes was on the rise. She decided to amp her online shopping portal and turn to social media, Facebook, to market her products. Her online booming success is all due to flawless customer care and service.

Social media is playing a major role in the expansion of all the upcoming bakeries also being referred to as cakeries:  Facebook and Twitter being the main modes of marketing and customer feedback.  Clients are now given a medium to share their experiences; both good and bad. The negative feedback allows the bakeries to reflect on their doings and bridge the gaps between them and their unsatisfied customers.

Dexter P from San Diego, CA states: “Glendale, CA may be the best place to go since they were nicer.  Don't get me wrong, I love Portos.  The only problem I had was rude customer service at Downey CA.

After a long drive from San Diego, we were looking forward to stop by at Downey Portos to have our Hawaii friend try it out. We were in line, and we stepped forward as we were next to order.  The girl who helped us named Gabriela, didn't gaze to have an eye contact with us as we were right in front of her, yet asked the lady behind us for her order.  Well, we had no choice but to put an end to her rude behavior. This girl argued the whole time saying there's a sign there and she just refuse to budge and argue her way out of it. There were  no apologies.

Needless to say, as great as the food, I don't know if customer service is something they need training on.  Heck, McDonalds provides better service. No matter how great the food is, customer service always becomes the memorable experience. “

Portos Bakery and Café responded with: “ Mr. Dexter we are extremely sorry for the problem you faced at our café. We apologize any inconvenience our staff might have caused and to make up for the poor way you were dealt with we would like to offer you a free meal on the house. You are welcome to claim your free meal at any time. We look forward to seeing you.”

Some bakeries have decided to take their online customer care to a whole new level. Collin Street Bakery in Texas, USA, offers his customers a great deal of customer care services. From having a UAN number to a separate line for PR and Corporate Sales, the bakery has started to offer live chat services to their clients. This allows Collin’s clientele to inquire about bookings and prices from all over the world and be able to discuss the details of their cakes with the bakery all in real time.

In conclusion, bakeries offering online services are flourishing with the help of good customer service. Needless to say, having live chat incorporated into the mix is not only proving to enhance the business performance but also customer satisfaction.  Online bakeries should make owning a live chat tool on their websites essential in order to maximize the number of satisfied clients and a booming online bakery shop.

Open a Client Conversation with Live Website Support

How do you treat a potential client that has accessed your website? E-retailers are often under the
impression that the prospect is interested in their product offering. Little do they know, a website visitor is assessing the website to determine whether it can fulfill their needs or not. Although, flash-sales and animated layouts are impressive, they are not compelling enough to convince anyone to become a long-term customer. Susan Scott, author of the best-sellers Fierce Conversations and Fierce Leadership, believes it is essential to build a customer relationship before you move into the selling mode.

Don’t Go for the Hard Sell
Most of the time, e-retailers follow up on potential clients by asking product-specific questions or by pitching their products, Instead of communicating useful details about your product. Have a meaningful conversation with the prospective customer. You can use live customer service chat to communicate with visitors on your website. Easily installed, it helps e-business owners identify the real issue behind their purchase intent.

Comfort Comes First
Offered by WebGreeter, live customer service chat connects website visitors with a company chat representative. A greeting text-based message is sent to every person that enters your website. By welcoming everyone, you send a clear message that you want visitors to comfortable on your website. Other than establishing rapport, you make it clear real-time assistance is available. The instant message will appear on a chat API window which can be customized to include your theme colors and logo.

What is on Top of your Customer’s Agenda?
Customer service representatives use a built-in web analytic feature to understand the motive behind coming to your website. The referral URL source, keyword searches, and webpage duration indicate what a prospect is interested in. For the sake of clarification, operators send a proactive chat invitation. Live website support enables both to have a meaningful conversation in real-time. Operators ask open-ended questions to learn what problem or how many problems a customer is trying to solve. Their intent isn’t to meet sales goals; rather, it is to learn what is on the customers’ minds.

Offer Appropriate Products 
Does this approach seem counterintuitive to everything you’ve learned in business school? The best-selling author explains opening a client conversation is the best way to build a long-term relationship. Operators postpone a possible sale because they want to learn as much as possible about the problem. By not pushing them to buy something, live website support will prevent you from wasting time on a prospect that isn’t interested in a specific solution set. Operators can then help them discover products that can resolve their problems.

Live Website Chat Support Eliminates Growth Stunts

Are you a once promising start-up whose growth is now stunted? Ron Ashkenas, managing partner of
Shaffer Consulting, believes slowdowns are inevitable and the only way to get through slumps is to know what is behind them. He mentioned some reasons why the future of so many web-based startups begins to dim. There is the law of large numbers in which pressure is placed upon the sales team to find new markets and categories. Ashkenas says, “As a company gets bigger, each percentage of incremental revenue suddenly represents a fundamentally larger number”. Another sign is psychological self-protection. Many companies are afraid to innovate. They preserve the base business by “adapting existing products and services.”

Explore What’s Stopping You
What if you could keep up growth? Ashkenas believes you can do that by considering downsizing. You should eliminate products that do not produce sufficient returns. Finding answers “can liberate you and your resources to focus on new opportunities and will lead to more growth in the long term.” He also advises e-businesses to regularly re-examine their business model. Proffered by WebGreeter, live support chat website is an innovative solution that helps e-businesses start growing again.

Live Chat- - Viable Solution
Appearing as a customizable chat API window, customer service representatives (CSRs) are appointed to help website visitors make purchase decisions in real-time. When someone clicks upon the link to your website, chat operators automatically send a greeting text-based message. By establishing rapport, prospects get the idea that they have someone is willing to actively listen to what they have to say. Live support chat website helps web-based businesses get through slumps because operators are globally-situated.

Ideal for Cost-conscious Organizations
As human resources are outsourced, clients will spend less than what they normally would have for a local customer service representative. Live website chat support is a cost-effective choice for organizations that consider downsizing. Operators can use the built-in web analytic feature to gauge which products are not performing as well as they should be. They use open-ended questions to learn why customers prefer one item over the other. Clients can use valuable insights to either issues or do away with the product altogether. At the same time, you can get good suggestions to create new categories.

Get More Sales
Aside from helping business owners re-examine their business model, live website chat support also helps them expand their business into new markets and product categories. Multilingual operators are highly knowledgeable. They can live chat in various languages (i.e. English, Spanish, and German) to help customers learn about new business developments.

Live Customer Service Chat Improves the Front End of Your Site

Nearly everyone in digital marketing will tell you to have your own business website. E- Retailers look  forward to potential customers walking through the front door of their online store. What is the front door? A landing page can be any page a website visitor clicks on to visit a website. It can be a product specific page or anything else. In most cases, it will be the homepage. The homepage usually gets the lion’s share of website visitors. Therefore, it is important to create an optimized homepage experience that will ensure casual visitors will become buying customers. You can add chat to website to make the most of your homepage.

Fulfill Conversion Goals
Janine Popick, CEO of Vertical Response, believes the homepage is the hardest working page on your website. Like a good host, it has to engage every visitor that drops by. Otherwise, people will drop off your website and go somewhere else that will give them undivided attention. An optimized homepage will ensure people will stay on your website. It will motivate them to explore your product offerings and fill the newsletter opt-in form.  By adding chat to website, you can maximize conversion goals. The online CRM application appears as a chat API window. It appears on the front-end of your website as soon as someone enters it.

Live Chat Makes a Difference
The chat API window is customizable and takes no more than five minutes to install it. Web Greeter employs customer service representatives (CSRs) from around the world to interact with website visitors. Chat operators welcome guests upon arrival to establish rapport and to increase their awareness of live customer service chat. As visitors browse the site, a built-in web analytic feature is used to assess online behavior. The built-in web analytic tool is similar to Google Analytics. Business owners can use it to assess how their homepage is performing and make informed choices to improve the conversion rate. Operators use it to understand where people are dropping off and where there are spikes on your website.

Be Proactive
Business owners have to wait upon Google Analytics and similar tools to show how their website is doing. With live customer service chat, you can take immediate action to improve the performance of your homepage. Chat operators send visitors a proactive chat invitation to understand the motivation behind visiting your website. Visitors can explain ask about company policies and product choices that meet their personal requirements. After engaging customers in a meaningful discussion, operators then propose meaningful real-time resolutions.

Develop a High Touch Business with Live Chat Support for Website

Are you a high-touch business? Industry experts advise entrepreneurially minded executives that they should pursue a high-touch business as opposed to a low-touch business. A high-touch business relies upon a trust-oriented relationship between company sales representative(s) and customers. Examples of the premium customer model include accounting and legal firms, financial services businesses and real estate brokerage. It is high time that e-retailers should consider adopting this distinct customer model. For a very long time, they operated as a low-touch business. In a low-touch business, customers do not place much value in the individual that is selling to them. They merely purchase a product and move on to the next retailer that sells a more enticing product. You can convert business operations intelligently with live chat support for website.

Benefits and Challenges
You should consider building a high-touch business for many reasons. Customers are sticky. Hence, your business will become more profitable. They value their relationship with the seller and will be less likely to shop around as much. They are also willing to pay for better experience. Oracle mentions in their report, “Why Customer Satisfaction is No Longer Good Enough” that 81% of shoppers is willing to pay more for superior customer experience. Nearly half of customers are willing to pay a premium of more than 5%. On the downside, entrepreneurially minded executives will discover it is difficult to replicate this business model across geographies and multiple customer segments. You can handle this challenge with live chat support for website.

Problems and More Problems
As your e-business begins to grow, you will naturally considering selling to international customers. You will come across several obstacles when you make strides. International customers usually visit business websites that are in their native language. The copy on your website should cater to multilingual customers. Although, you can hire a translator, what will you do if prospective buyers come across a problem? How will you resolve customer service support issues when you do not know anything but English? You can ask customers to e-mail their problems. Someone in your company can use translation software to convert foreign text into English but are they empowered to help? You can also set up a call-center but do you have the capital to hire a number of call representatives? Chances are that you do not. You can add live chat to your website. It is a cost-effective business solution successful online business use to handle customer support related problems.

Solution at Your Fingertips
By adding live chat to your website, you will get a HTML code that needs to be pasted to the backend of your website. Within five minutes, a chat API window and click-to-chat button will appear on the screen. This platform connects website visitors to a chat operator that doubles as a sales representative and a customer service officer. Chat operators are personally selected by Web Greeter to interact with international clients. They are appointed on their multilingual abilities. Live chat is currently available in English, Spanish, German, French and Arabic.  These operators welcome guests upon arrival and navigate them around your website. They are empowered to resolve common search problems in real-time and fulfill other customer service requests.

Enhance User Experience with Live Website Chat Support

Why do customers shop online? It’s a safe bet that they do not live in isolated towns where they have only a few options to buy from. Many shoppers live in the heart of the city or near it. It will take them no more than half-an-hour to reach a shopping mall or a neighborhood that is jammed-packed with large department stores. Yet, many customers prefer to do business online. The internet saves buyers both valuable time and energy. They do not have to get out of their house to search for products. All they have to do is turn on their laptops or smartphone devices and go to an e-commerce website. Once they enter the online store, they should be able to easily browse for products, compare them with competitor’s offerings and buy them!

Yet, many complain e-commerce websites aren’t user-friendly. It is difficult to find products or to learn about them. E-retailers have tried to solve this problem by posting ads that link to product-specific landing pages. Others have posted informational videos and product guides on their website. Despite their good intentions, they have done little to boost customer confidence. They will accomplish a whole lot more if they add live chat to website! This is an online CRM application that uses live chat technology to increase user experience.

What is live website chat support?

• Once you add live chat to website, a chat box and chat button will appear on your website.
• The chat box is customizable. You can modify the theme colors, logo and banner to go along with the rest of your website.
• The chat API window will appear as soon as someone enters your website.
• Live chat representatives will send an automatic greeting text-based message to every visitor.
• The welcome message establishes rapport and builds the credibility of your business.
• Research shows website visitors are happy to do business with a website that uses live chat technology.
• Visitors can click on the chat button whenever they would like to speak to a company chat representative.
• Live website chat support empowers chat operators to fulfill customer service requests in real-time.
• Before they live chat with visitors, they get proper training which brings them up-to-date with your business.
• They listen to what customers have to say, navigate visitors around the website, and resolve common search queries.