Thursday 25 July 2013

Live Website Support Helps you run an Insight Driven Online Business



Running an online business in today’s crowded market is becoming challenging with every passing day.  Online market is much packed now. The competition is hard. To maintain their existence and to make their names known in crowded online market, the retailers have to put in extra efforts. They have to come up with properly designed business and marketing strategies, which help them in their survival. Additionally, to keep their business alive, the retailers are supposed to bring timely up-gradations in their services. The use of latest technologies has improved the overall operations of online businesses and it has sped up the race for survival. Although, the quality of products and services to be provided matters a lot, but the primary factor on your entire business stands is your ‘customer service’. 

Retailers have to stay updated on their customers’ constantly changing buying behaviors. By knowing your customers’ preferences, you can design your services according to your customer demands. You are supposed to have an insight of your customers’ expectations, needs, demands and complaints. Easy and smooth communication between retailers and buyers matters a lot in developing customer relationship. The modern-day customer prefers the companies and businesses that ensure him smooth communication channels. Here is where you need to implement live website support on your e-commerce website.

Using this web-based chat application enables you to run an insight driven online business. The handy application on your website allows you to deliver what your customers actually wish for. Adding chatto website, you can develop a smooth and quick contact with customers all across the globe. Carried out in the form of text conversation, live chat removes all the barriers between retailers and purchasers. With the help of live website support, the retailers can provide on-the-spot answers to their customers’ queries. Moreover, they can provide real-time and more personalized assistance to every customer.

On the short note, to serve their customers to the maximum, the retailers can maximize their presence round the clock, using 24/7 availability feature of live chat.

Wednesday 17 July 2013

Add Live Chat to Your Website to Keep Up Customer Service Ethics

Maintaining ethics in e-commerce is important as it directly reflects the standard of your online customer
service. The more you stick to your business ethics, the more likely you are to deliver an enhanced customer service experience. Possessing a positive code of ethics in customer service is actually the best way you deal with your customers maintaining high moral values. Being an integral part of online business, ethics affects your brand image, sales, advertising strategies and marketing. Following business ethics, you cannot only bring unity among your employees but can also exhibit harmony in your customer service practices.

Therefore, being an online business owner it is your biggest responsibility to ensure that all your employees are practicing customer service while sticking to ethical standards. However, sometimes some technical faults and other such discrepancies drop your customer service level, which cost you to suffer huge losses not only in terms of money but also in term of your reputation. See how adding live chat to your website and by providing proper training to your chat agents you can maintain high standard customer service.

The way you greet your customers is one of the most important ethical values. Greeting develops a positive first impression of your customer service standard. Customers appreciate a warm welcome and no doubt it affects their buying behavior a lot. When it comes to e-business, one must wonder how to welcome the customers when they enter your e-store. Deploying live website support on their e-commerce websites, it has become possible for retailers to give a cheerful welcome to their potential and existing customers same in the manner of a typical brick and mortar store. Live service on e-commerce websites is carried out through a chat box window. Using this window, the chat operators proactively approach the customers the moment they land on their page, and welcome them in a cheerful manner.

After greeting, next obligation of live chat operators is to provide proper guidance to their customers about the products, services and whole purchase process. This is only possible when chat agents themselves have complete product/brand knowledge.

Giving attention to your customers’ words is highly important in businesses you can only provide productive replies to your customers when you listen to them carefully. Because live chat is carried through text conversation,  it is essential that you carefully see every word typed by your customers. Don’t interrupt them while they are typing or don’t rush to answer them before they have completed their questions.

Customers become happy with quick and useful replies. Putting your customers on long waiting queues to get their queries resolved certainly violates your business ethics. Additionally, this may annoy your customers putting a negative image of your service. Adding live chat to your website, it has become possible for your chat reps to provide on-the-spot answers to your customers.

When a chat session overs successfully, say thanks to your customers as it will make them feel that they are being valued.

There is no denying the fact that using live customer service chat; the online agents can provide high standard customer service while maintaining e-business ethics. 

Thursday 4 July 2013

Specialty Cakes: An Online Booming Trend

Ten years ago if you had told me I could order my dog a cake for his birthday online and have it customized to have an edible picture placed upon it, I probably would have thought you had gone crazy. I mean, which baker would be sane enough to offer dog food cakes in his menu. And that too having an actual picture on it!

In 2006 we received our answer! Kristi Andrews combined her passion for baking and adoration of dogs and resulted in The Barkery; an all- natural gourmet bakery and spa for dogs! As time progressed, Kristi found that her online shopping clients were increasing and demand for cakes was on the rise. She decided to amp her online shopping portal and turn to social media, Facebook, to market her products. Her online booming success is all due to flawless customer care and service.

Social media is playing a major role in the expansion of all the upcoming bakeries also being referred to as cakeries:  Facebook and Twitter being the main modes of marketing and customer feedback.  Clients are now given a medium to share their experiences; both good and bad. The negative feedback allows the bakeries to reflect on their doings and bridge the gaps between them and their unsatisfied customers.

Dexter P from San Diego, CA states: “Glendale, CA may be the best place to go since they were nicer.  Don't get me wrong, I love Portos.  The only problem I had was rude customer service at Downey CA.

After a long drive from San Diego, we were looking forward to stop by at Downey Portos to have our Hawaii friend try it out. We were in line, and we stepped forward as we were next to order.  The girl who helped us named Gabriela, didn't gaze to have an eye contact with us as we were right in front of her, yet asked the lady behind us for her order.  Well, we had no choice but to put an end to her rude behavior. This girl argued the whole time saying there's a sign there and she just refuse to budge and argue her way out of it. There were  no apologies.

Needless to say, as great as the food, I don't know if customer service is something they need training on.  Heck, McDonalds provides better service. No matter how great the food is, customer service always becomes the memorable experience. “

Portos Bakery and Café responded with: “ Mr. Dexter we are extremely sorry for the problem you faced at our café. We apologize any inconvenience our staff might have caused and to make up for the poor way you were dealt with we would like to offer you a free meal on the house. You are welcome to claim your free meal at any time. We look forward to seeing you.”

Some bakeries have decided to take their online customer care to a whole new level. Collin Street Bakery in Texas, USA, offers his customers a great deal of customer care services. From having a UAN number to a separate line for PR and Corporate Sales, the bakery has started to offer live chat services to their clients. This allows Collin’s clientele to inquire about bookings and prices from all over the world and be able to discuss the details of their cakes with the bakery all in real time.

In conclusion, bakeries offering online services are flourishing with the help of good customer service. Needless to say, having live chat incorporated into the mix is not only proving to enhance the business performance but also customer satisfaction.  Online bakeries should make owning a live chat tool on their websites essential in order to maximize the number of satisfied clients and a booming online bakery shop.