Sunday 31 March 2013

Give Customers the Love They Deserve with Live Support Chat Website

Love is in the air! Well, not that kind of love! The type I am talking about is the mutual affection and support that is apparent between customers and retailers. That’s right! You too can cultivate a successful business relationship if you follow sales force desk’s “10 Ways to Find True Love with Customers”. Their ten golden rules hold true whether you are pursuing your college sweetheart or a prospective customer. If you are dealing in the online marketplace, then you ought to add live chat to website. This online CRM application helps you to not only improve the quality of your existing relationship, but to encourage customers to come back for more.

If you’ve heard, “Love Isn’t Easy”, then you probably agree it takes time to develop a strong relationship. Your business relationship is put to the test when your customers leave the store. While, they are happy to walk away with a product they’ve always wanted, they want to make sure you will value them afterwards. This is why when you add live chat to website; your customers interact with a customer service representative (CSR) in real-time. Upon commencing a live chat conversation, a chat transcript is automatically created. If a customer revisits the website, the CSR can pull out the previous chat history to understand where the customer left off. Our CSRs follow ‘Rule 4: Woo Me, Even after We Seal’ the Deal by navigating them to better deals.

Live support chat website is in line with ‘Rule 5: Treat Me like a Valued Partner’. During the conversation, our CSRs ask for feedback. It gives customers an opportunity to express their opinions about what is right with the business or what needs to be done. Our team of globally situated operators helps you to learn invaluable information first-hand. The web-based tool provides customer support on your website. This means, we’ll never break ‘Rule 8: Call When You Say You Will’. Studies show 12% of customers leave the business if their calls aren’t answered. Live support chat website guarantees customer support will be provided on a 24/7 basis. All customers have to do is click on the chat button and a live chat representative will engage them in a meaningful discussion in no time.

Wednesday 27 March 2013

How Does Live Website Support Impact Twitter Users?

It wasn’t too long ago when a business partner asked for my Twitter account. Although, I gave them
my user name, I told them I might deactivate my account. It’s not that I have anything against the social media platform. It’s just that I don’t really see its purpose. How can I connect with Twitter users if I am limited to a 140 character tweet? I then recalled something I learned at a digital marketing conference in my hometown:  customers want to connect with brands on social media networks they normally use. If a company has an inactive profile page, they lose the chance of generating leads and interacting with customers. After reading Ultimate Guide to Twitter for Business, I knew it was time I did something productive. I used the author’s tips; Add live chat to your website.

Ted Prodromou (online marketing expert) convinced me that a Twitter profile page can become an effective marketing channel. The author advised small-business owners to give importance to the overall look of the page. An information graphic “Why You Can’t Ignore Twitter” points out 42% of customers follow companies to learn more about the products and services they provide. This enhances the chances of being searched for and followed! Prodromou advises brands to use the company logo as their display picture. It is equally important to mention the websites URL in the profile page and to use hash tags when you tweet. These simple steps create a better perception in the minds of social media users. Once they follow you on Twitter, sure enough, they will visit your website to make a purchase. This is where live website support comes into play!

Once you add live chat to your website, you acquire an online CRM application which does more than gather data on users. Live website support employs the services of globally-situated customer service representatives (CSRs) that chat live with prospective customers. As browsers go through your website, CSRs proactively approach customers for a meaningful discussion when help is needed. Once the chat invitation is accepted, a customer can chat live about the problems they are facing on the website. CSRs respond by answering their queries and by pushing links to informational content. By having a one-on-one interaction in real-time, the web-based tool influences customers to make a purchase.

Tuesday 19 March 2013

How Can Live Support Chat Website Aid Auto Dealerships

What does customer experience and cars have in common? Well, just about everything! As your customers enter your car dealership, you will discover they will either carry a tablet or smartphone on them. Don’t innocently assume they are carrying hand-held devices only for show. According to the J.D. Power 2012 Automotive Mobile Site Study, 31% of vehicle shoppers use their smartphones to access automobile websites and over half of them did so while at the dealership! In addition, e Marketer predicts during the course of this year, there will be 100 million mobile shoppers and 83.1 million tablet shoppers! In order to combat show rooming, you have to enhance the customer service experience you deliver online. You can accomplish this by adding live chat to website.

Live support chat website is an online CRM application which enables you to meet your customers on their turf. While, many automotive dealerships have a website which deals in used and new cars, you have to make sure your website stands out from competition. Through the aid of this web-based tool, you can enhance customer experience. Upon entering the website, customers are warmly welcomed by a customer service representative (CSR). Just like in real life, customers love it when a sales professional welcomes them at the door. The use of simple words such as “Hello!” or “Welcome!” is powerful enough to put a smile on their faces!

When you add live chat to website, a CSR welcomes the visitor so as to provide them attention from the moment they visit your virtual store.  It also lets someone know real-time customer support is available on your website. In case, they run into a technical problem or cannot find information they are looking for, they can simply press on the click-to-chat button to engage in a meaningful discussion with a CSR. In most cases, a CSR will send a chat invitation to every website visitor. As customers browse through your website, CSRs actively assess the referral URL, keyword searches and webpage duration.

Once a problem-zone is identified, CSRs send a proactive chat invitation to initiate a one-on-one conversation. By having a two-way communication; CSRs give prospective customers a chance to let their emotions be known. They do not have to e-mail or call the hot line number to get help. While show rooming may be their only motive, live support chat website does not compromise on the quality of the customer experience they deliver. CSRs live chat so as to help vehicle buyers understand impertinent features regarding the car, services, and parts. They even navigate customers to the insurance calculator and other car payment calculators. They can instruct browsers how to use the calculators and how to decide which car is most appropriate for their budget. If a customer is interested to find out more, CSRs gladly book their test drive for them. 

Friday 15 March 2013

Live Website Chat Support Enables Customers to Purchase High Ticket Items

What value does the online marketplace hold for you? For a customer, the Internet is means of being able to purchase items without leaving the comfort of their couch or home. For an e-retailer, being part of the web marketplace is a matter of great pride! Forrester (forecasts technology and market research firm) recently published a report which stated e-commerce accounts for about 8% of total retail sales in the United States. Last year, e-commerce sales generated $231 billion and are expected to increase to $262 billion this year. By 2017, online sales will reach $370 billion! While, it’s always a good thing to be part of a growing industry, e-businesses should maintain their focus of creating a seamless experience on their website. This can be accomplished with live chat support for website.

What factors are responsible for the growth? Forrester answers this hard-hitting question by citing two factors. They believe the proliferation of smartphones and tablets has greatly impacted sales. Consumers use hand-held devices to find stores, products, do price comparisons and read reviews. Once satisfied, they complete the purchase transaction. Forrester also attributed the rise in e-commerce sales to efforts made by traditional retailers to sell online. More and more department stores have established presence on the Internet. Their websites usually highlight new products, promotions, discounts which are readily featured on social media platforms.

The market research firm also mentioned more existing customers are now purchasing “high-touch, high-consideration” items. Years earlier, customers would typically purchase “low-consideration goods” such as MP3s and movies online. Today, more and more customers are purchasing a number of high-ticket items (i.e. cars, appliances, and real-estate). What classifies as a “high-touch, high-consideration”? It is anything which compels a customer to reflect upon their decision before adding the product to cart. A customer takes caution to purchase an item online whose costs are higher, will be experienced over a longer period of time, and will take up more space in a person’s life. Because of these reasons, e-retailers need to exert more effort to create a better customer experience. This can be done through the aid of live chat support for website.

Live website chat support is an online CRM application which is integrated on e-commerce websites. The web-based tool connects website visitors to a customer service representative (CSR) in real-time. It works hand in hand with the superior web design to convince prospective customers of the credibility of the website. While, the chat API’s looks seamlessly blends in with the website, Live Website Chat Support has larger purpose. It delivers customer support through live chat. When it comes to making a larger investment, customers need complete assurance they are in safe hands. This is why CSRs remain online on a 24/7 basis to live chat with a customer in their native language. They are thoroughly trained to handle the toughest of questions regarding the salient product features, price, delivery and return policies.

Friday 8 March 2013

Step Ahead in Beauty Industry Using Add Live Chat to Website

With growing development in fashion or cosmetic industry, people are becoming more conscious about their looks. To maintain their physical appearances, people from all walks of life, especially from the fashion industry aremoving towards beauty salons and are using beauty products to enhance and maintain their appearances. However, the practice is mostly seen in females all around the world. Owing to this increasing trend, the competition in beauty industry is becoming tougher. As all of the business sectors today are taking the edge of online marketing, therefore beauty or cosmetics industry is no exception in this regard. No matter, you are running a day spa, tanning salon, nail salon, barber shop or hair salon, you need to have a website which could facilitate the potential and current customers in all possible ways. Add live chat to website feature will make your passive beauty website livelier in many ways:

Proactive Approach:  Using add live chat to website, you can approach your online traffic proactively. The operators handling live chat on your beauty website will greet your web browsers and offer help. This way, they help engaging customers in their products and services.

Real Time Assistance: Using live support chat website application you can provide real time assistance to your online clientele. Customers can inquire about new offers, packages, charges, online bookings and can also set online appointments. This way, the customers get an opportunity to compare the products and services offer by a beauty salon just in a fraction of time which helps them making a good deal.

24/7 Availability:  Unlike the traditional beauty spa, where potential customers can receive general information in specific hours through phone calls, the digitized beauty salon with Live Support Chat Website provides a 24/7 assistance to its prospective customers without any delay.

Cost Effective: Add live chat to your website is quite cost effective as it replaces the expensive phone calls used to provide customer services to the potential and existing customers.

Undoubtedly, like many other business sectors, beauty industry has upgraded its online services by adding live chat to website.

Monday 4 March 2013

Combat Shopping Cart Abandonment with Live Website Chat Support

There is a world of difference between shopping in traditional retail stores and online. According to “Online Orphans: The Rise of Shopping Cart Abandonment”, there are ten reasons why a consumer doesn’t purchase from the initial website they visit. None of these reasons have to do with what you sell online. It isn’t enough to sell a killer product. You need to intelligently design your website so as to convince customers they should do business with you. While, features such as testimonials, security icons, and a progress display chart help increase the conversion rate, it doesn’t effectively resolve reasons for abandonment. Use live website chat support. It is an online CRM application that brings the shopping rate abandonment under control.

I will explore two reasons which compel 88% of online customers to abandon at least one shopping cart in the year. You may be wondering what shopping cart abandonment costs you. According to the information graphic, $9 billion were lost in 2011. Five years from now, this figure is expected to jump to $31 billion. First of all, 27% of consumers expressed they want to shop around before finalizing their purchase decision. Live chat support for website understands these online phenomena. This is why before a prospective customers exit the website, customer service representatives (CSRs) jump at the golden opportunity to engage customers in a meaningful discussion. CSRs figure out when a customer is ready to abandon the website by using a tracking element.

The tracking element allows analyzing webpage duration, keyword searches and referral URL. When important data shows up, live website chat support sends a proactive chat invitation. Customers have the choice to either accept or decline the chat invitation. If they choose to accept, CSRs resolve queries related to the product, pricing options and company policies. Secondly, customers do not purchase from the site they are initially visiting because they feel the product will cost them more than expected (25%). The product price may be clearly listed but upon checkout, customers discover the sales tax and shipping charges. The excessive cost may lead them to abandon the shopping cart. Live chat support for website resolves this problem by navigating customers to a built-in sales tax calculator which will help them avoid any additional surprise charges!