Monday 22 April 2013

Live Support for Your Website Caters to PPC Customers

Do you love using organic products? All natural products are great for your skin and health. Organic  search results, however, is another story. You can use search engine optimization (SEO) techniques all you want but it will take a while for your e-commerce website to appear on the first page of search results. It is a battle of wills waiting for prospective customers to stumble upon your online store. If patience is not your thing, then stop sitting on your backside. You can use pay-per-click (PPC) advertising to drive substantial website traffic. On the other hand, paid search results can only get you so far! You can  add chat to website to convert website visitors into paying customers.

Internet marketers reveal a profitable campaign comes through practice and experimentation.  However, inexperienced e-retailers make costly mistakes all the time. In most cases, they run a PPC ad around keywords that pertain to a particular product category. When a prospective customer enters those keywords in the search results, they see the PPC ad on top of the page. Upon clicking it, they expect to find a product webpage. Instead, they land upon the home page or contact page which requires them to fill out newsletter or lead generation forms. By adding chat to website, you can help customers find the product page they were searching for.

Some e-retailers seek to increase their traffic potential and mistakenly set their ads on ‘broad match’ keywords. What this does is showcase their e-commerce website in irrelevant searches. For example, if you are a wedding photographer targeting the phrase “weddings” with a broad match ad. Your ad could appear for the phrases “wedding gowns” or “holiday weddings”. In this case, you will drive unqualified traffic to your website and pay for overhead costs! With the help of live support for your website, you can work your way around this situation to your benefit.

Live support for your website is an online CRM application that integrates on a variety of e-business websites. It connects website visitors to customer service representatives (CSRs) through a live chat medium. If a prospective customer does not land upon a target landing page, they can ask a chat operator to help them find the product they were looking for. They do not have to work around your website to locate a product page they thought they would automatically see by clicking on your ad. Chat operators can help browsers that searched for a ‘broad match’ keyword. They can navigate them to your affiliate pages that will help you earn commission.

Thursday 18 April 2013

Make a Good Impression with Live Support for Your Website

No one said running an online business would be easy. Once you commence your e-business, you will find yourself under attack. Web-based and brick-and-click companies are your biggest enemies. They will scrutinize your website to find and highlight your biggest flaws. Prospective customers too will put your e-commerce website under a magnifying glass. They will go through every aspect of your virtual store to assess if you are worth buying from. Don’t give them a chance to devalue your business. You have to find alternative ways to distinguish yourself. You can improve the look-and-feel of your website by using content marketing strategies and adding chat to website.

As an online entrepreneur, you may have heard of content marketing but do you know what it can do for your business. In most cases, e-business websites run a blog. They ask their office intern to update the blog entry when they get some time on their hands. Don’t make the same mistake! You should hire a responsible journalist that has an insight of what your customers would like to read about. Put them in charge of updating your blog on a regular basis. Consistent blog posts not only move you to the front page of search results, it also engages websites visitors. It is an ideal way to learn about industry trends, what your business does, and how your products impact customers’ lives. However, blog posts are just one way to go about it!

You can also create information graphics and podcasts to give prospective customers alternative ways to consumer content. Once they have seen/heard about what you do, they will naturally wish to go through your product offerings. By adding chat to website, you can enable website visitors a chance of talking with customer service representatives (CSRs) in real-time. What this web-based service does is give customers a chance to dispel their quandaries at the very source they consume valuable information. Live support for your website beautifully blends in with your content marketing strategies.

As browsers search your online store, CSRs actively use the web analytics feature to discover pain points. Keyword searches, referral URL and webpage duration give chat operators a clue that a customer needs their help. Within a moment’s notice, live support for your website sends prospective customers a proactive chat invitation. Upon accepting it, operators can get to the heart of the matter. They use their extensive training to help customers navigate their way around the website. They also teach customers about your products, company policies and get help them book appointments are your office.

Tuesday 16 April 2013

Turn Your Online Business Around with Live Website Support

There is nothing more pitiful than seeing a lagging business go down the drain. In your early days, you gradually walked away from your full-time job to operate an expanding online business. You had vision and knew with the passage of time, you won’t regret upon your decision to become an internet entrepreneur. With little experience on your side, you moved fast-forward and launched an e-commerce website. You expected customers to flock to your online store and make several purchases as you caught up on your beauty sleep. What you didn’t know was that a successful business doesn’t happen overnight. It requires perseverance, hard work, and a good strategy.

Google in McDonald’s and James L. Kraft and you will discover how they started their careers. In the beginning, McDonald’s started as a hotdog stand and Kraft sold cheese door to door. Now, these are big corporations that very few have the courage to go against. These individuals did not rely upon luck. They owe their success by seeking ways to improve their situation. You can do the same by learning about different ways to turn around your online business. One thing you ought to do is use live website support. It is an online CRM application which makes great things happens for internet professionals such as yourself.

Before I go on to explain how live website support can work miracles, I want you to take a good look at your virtual store. Think about all the times you walked into a store and then walked right back out. Do you know why you did that? You didn’t even bother to ask the stores clerk if they carried the product you were interested to buy. You judged against them because of their poor appearance. The store might have been dirty or disorganized but it was compelling enough for you to make an exit. Likewise, prospects judge against an online store if they do not like what they see. You should do an audit of your e-commerce website and eliminate factors that make your site look like an eye-sore. You should also add content-rich features such as pictures and videos to boost customers’ interest.

Once you make improvements to your storefront, use live customer service chat. This service delivers reliable customer support 24/7 through live chat. With it, your website will be complete.. This web-based tool is a winning strategy. It connects customers to globally-situated customer service representatives (CSRs). You may be apprehensive about outsourcing as it has earned a bad reputation but don’t be easily misled. Live customer service chat is a cost-effective solution. By hiring international chat operators, you will be able to provide customer service 24/7 in various languages such as English, German, Italian and Arabic. This software enables CSRs to handle multiple customers in a single web-session. They meaningfully engage customers in a one-on-one conversation to resolve their quandaries.

Thursday 11 April 2013

Turning New Customers into Repeating Customers with Live Customer Service Chat

In today's competitive online market, it is important as well as challenging to keep your customers returning to your business resulting in smooth business growth. Whether, it’s an online retail business or any other, bringing old customers back to your store is the integral part of the business and essential for ROI increment. Additionally, a customer's repeat purchase with your business also indicates that you are delivering up to their expectations and customer Loyalty Bridge is being maintained between the brand and the customer. To meet the challenges of retaining new customers and converting them into returning customers, instant customer service is now being opted by various online retail stores. Live customer service chat tool is being incorporated on the website to provide instant greeting to new customers and facilitate old customers in finding the right product/ service according to their needs.

   
Taking benefit of this proactive approach, the online vendors can provide the customers with more personalized and immediate assistance. As a market research has shown that 96% of the customers will quit purchase without entering a complain. In such situation, it becomes even difficult for you to point out the issues in your customer service; this is where live support for your website comes into action. With the help of this tool, your chat rep can monitor the customer behavior, track which products or services he or she is interested in and can assist on the spot to help in making buying decision.

Providing real time assistance develops a positive customer experience, building a brand image, ultimately increasing the probability of converting into repetitive customer. Live customer service chat increases your customers' satisfaction in your business by saving their precious time. Using this web based chat application; it is much easier for a business to become responsive to customer queries, helping them in browsing the product line and save time in order to make purchase decision.

Monday 8 April 2013

Live Chat Support for Your Website is Your Ultimate Guide to Online Shopping

Are you an adventurous sort? If you’ve ever gone skydiving or whitewater rafting, you probably realized you can’t accomplish great feats all by yourself. It is necessary to have a guide to increase your knowledge about what you are getting yourself into. Without him, you are good as being lost in a foreign country without a language dictionary. This guide not only answers your questions, he also provides instructions so as to make sure you enjoy the great outdoors. Likewise, when you are shopping online, you need the support of a customer service representative who will be at your beck-and-call. With live chat support for website, you get your very own concierge whose duty is to ensure you maximize your online shopping experience.

When you set out to shop online, you come across websites which offer support through e-mail and telephone. While, these methods are effective to a certain degree, they do not compare to the benefits provided by live chat support for website. For one, customers have to exit the website in order to lodge a complaint. What if they exit your website and search for a competitor’s online store? That would essentially mean you are allowing your customers to walk away. Had you integrated the online CRM application, you would hire the 24/7 services of a customer service representative (CSR). These agents work on your behalf to provide customer support directly on your website in a customers’ preferred language choice.

Secondly, studies have shown customers find it frustrating to interact with a customer support agent on the telephone. According to information graphic, “Customer Loyalty Test: Will Your Customers Hold for Better Service?” 17% of customers find it irritating to be put on hold for a long time. With a typical telephone conversation, customers have to wait on hold till an operator is free to chat. With live website chat support, your customers will no longer deal with this sort of drama! Upon accepting the proactive chat invitation, customers are able to interact with a CSR in real-time. Within minutes, they can live chat about their dilemma and get a resolution! What makes live website chat support worth integrating? This web-based tool enables operators to live chat with more than one customer at the same time. This increases productivity and saves you on operational expenses.

Wednesday 3 April 2013

US Automotive Industry Can Make the Most with Live Website Support

Recent reports have revealed that the United States’ automotive industry has entered 2013 with a strong start and is expected to maintain its growth throughout this year. The progress of US automotive industry is evident from the fact that the major automakers, including the Detroit Three, earned double digit sales in January, generating overall revenues of 1 million which has surpassed the last year sales by 14 percent. Low interest rates are considered as one of the primary reasons for the growth of industry in US. However, another main reason which contributed a lot in boosting this industry is digitization of services. Now almost every automotive company in US is using a website to carry out online deals with their customers. Although providing online services might have come with many concerns for online dealers as they might not gain their customers trust in the absence of real person like in a typical brick and mortar store, but implementation of live website support in auto industry websites has filled the void beautifully.

Using this application in their websites, the auto dealers get connected to their customers in real-time, as the live chat reps carrying out live support, provide assistance to their web visitors the moment they land on their page. Approaching their potential customers proactively, the chat operators give a feel of human touch to their websites. The proactive approach also helps online reps to gain the confidence of their customers that there is someone real present on the site that will provide them with more personalized assistance.


Using live support for website, the operators provide on-the-spot, relevant and real-time assistance to their potential customers. Showing great value to their customers, the live operators on auto dealing websites in US share different images of desired vehicles to their customers. They also provide detailed help regarding model, price and delivery of vehicles.

With the help of live website support, the chat agents can also assist a customer in drawing a comparison between different models of the cars so that they could make the right purchasing decision. Live chat also increases the productivity of chat agents as it allows them to deal with multiple potential buyers through a text conversation. During a chat session with their prospective customers, the live operators on automotive websites in US can offer incentives such as free membership and service discount.

Providing such an enhanced service to their customers through live support for website, the automotive industry in US is likely to make a considerable progress, as a survey has indicated that it is expected to exceed the 16 million mark in 2014. Last time US achieved the feat in year 2007.