How Does Live Website Support Impact Twitter Users?

It wasn’t too long ago when a business partner asked for my Twitter account. Although, I gave them

my user name, I told them I might deactivate my account. It’s not that I have anything against the social media platform. It’s just that I don’t really see its purpose. How can I connect with Twitter users if I am limited to a 140 character tweet? I then recalled something I learned at a digital marketing conference in my hometown:  customers want to connect with brands on social media networks they normally use. If a company has an inactive profile page, they lose the chance of generating leads and interacting with customers. After reading Ultimate Guide to Twitter for Business, I knew it was time I did something productive. I used the author’s tips; Add live chat to your website.

Ted Prodromou (online marketing expert) convinced me that a Twitter profile page can become an effective marketing channel. The author advised small-business owners to give importance to the overall look of the page. An information graphic “Why You Can’t Ignore Twitter” points out 42% of customers follow companies to learn more about the products and services they provide. This enhances the chances of being searched for and followed! Prodromou advises brands to use the company logo as their display picture. It is equally important to mention the websites URL in the profile page and to use hash tags when you tweet. These simple steps create a better perception in the minds of social media users. Once they follow you on Twitter, sure enough, they will visit your website to make a purchase. This is where live website support comes into play!

Once you add live chat to your website, you acquire an online CRM application which does more than gather data on users. Live website support employs the services of globally-situated customer service representatives (CSRs) that chat live with prospective customers. As browsers go through your website, CSRs proactively approach customers for a meaningful discussion when help is needed. Once the chat invitation is accepted, a customer can chat live about the problems they are facing on the website. CSRs respond by answering their queries and by pushing links to informational content. By having a one-on-one interaction in real-time, the web-based tool influences customers to make a purchase.