Thursday 16 May 2013

Live Website Support Can be Used to Increase Customer Loyalty


It’s important to stay on top of business trends. Over the past five years, web-based businesses have used
social media to increase customer engagement and drive business referral traffic to their website. If you haven’t jumped on the bandwagon, consider using Twitter, Facebook, and Pinterest. You don’t need to be Ashton Kutcher to get a massive fan following. By establishing presence on social media platforms, you can acquire new fans and encourage them to become paying customers. Keep in mind that it is more important to retain acquired customers! Loyal customers will buy more often and will convince others do business with you.

Social media will increase your business exposure but it will not increase customer loyalty. Many companies have tried to use these websites to market their business and resolve common search queries. They have discovered through trial-and-error social users want to receive answers the moment they ask questions. They do not want to wait till the end of the day to get a response. Some customers want to ask follow-up questions but are diverted by fans that also make comments on their post. You can handle customer service issues more efficiently by adding live chat to website.

What is live website support

  • It is an online CRM application that is used by e-businesses to resolve common search queries in real-time.
  • It appears as a click-to-chat button and a chat API window on your website. 
  • You can place the button on anywhere in your website.
  • Many e-retailers place it under the Contact Us page while others place it adjacent to the product description. 
  • This button makes it easy for visitors to access a live chat representative whenever they are ready to live chat.

Is live website support transparent?

  • The chat box appears as soon as website visitors enter your online store.
  • Live chat representatives send a greeting through a text-based message. 
  • This welcome message lets visitors know that you have added live chat to website
  • You can modify the chat box to look like a natural component of your website. 
  • The banner, logo, and theme colors can be amended! It only takes five minutes to install both the click-to-chat button and chat API window. 
  • Once you have made the necessary amendments, customer service representatives (CSRs) take over.
  • They are your company’s brand ambassadors! 
  • They listen to what customers have to say and propose meaningful solutions.

No comments:

Post a Comment