4 Keys to Prepare a Mobile Ready E-Commerce Website

With the advent of innovative handy devices like smartphones and tablets, there is seen a rapid increase in the mobile shoppers which are predicted to surpass the desktop shoppers in the upcoming years. It has been proven from the different market research results that mobile e-commerce accounts for a considerable online conversion rate which is why, the retailers are bound to make their websites mobile-friendly.

What the retailers need to do to facilitate an enhanced mobile shopping experience on their websites. They need to maintain a strong web presence, for which, the most important thing is to have live chat service in their websites. Here are the key things which they need to keep in view while preparing a mobile ready e-commerce website.

Responsive Web Design
Creating a responsive web design is the primary step to promote mobile shopping on your website. There remained different conflicts about creating a responsive web design and a separate version of a site for mobiles but the former idea got the Google’s support, because it does not disturb a website’s loading speed in any way. The idea of building a separate website is also discouraged because it involves time consuming redirects, which frustrate the users while they are shopping online. For the retailers, it is easier to maintain a responsive web design because it saves them from creating separate content for mobile-friendly versions of their websites. Moreover, a responsive website is easily approached through different devices like, cellphones, tablets and desktops.

Below One Second Load Times
Google wants a website’s page to be loaded on a mobile device in less than one second, if it takes longer than this it could penalize that mobile site after which, it would no longer be visible to mobile users. The purpose of making this rule is to enhance the mobile shopping experience.

Add Images by resizing them properly
What if your mobile shopper is not able to see images of your products? Certainly, he will remain confused about purchasing a product because here lacks a real shopping experience, which a buyer could have by having a look at images. To optimize a website for mobile e-commerce, retailers need to incorporate right-sized images and graphics. For this, they first need to compress the images to a required size that gets easily uploaded and is viewable on visitors’ side. For fast image loading, they can limit the colors or select the best file type.

Mobile App for Live Chat Support
Live support chat has become a part and parcel of e-commerce website; however, to make their mobile shoppers to avail the facility, the retailers need to launch a mobile app of live chat. This will allow the mobile shoppers to have a shopping experience of typical brick and mortar store, where real sales persons are always there to serve every potential client.

By taking care of these key points, you can turn your e-commerce website into a perfect e-store that equally invites all kinds of users from across the globe. An e-commerce website that is equally useful for all kinds of users (the mobile and desktop) is much more successful in generating more sales.