Nearly everyone in digital marketing will tell you to have your own business website. E- Retailers look forward to potential customers walking through the front door of their online store. What is the front door? A landing page can be any page a website visitor clicks on to visit a website. It can be a product specific page or anything else. In most cases, it will be the homepage. The homepage usually gets the lion’s share of website visitors. Therefore, it is important to create an optimized homepage experience that will ensure casual visitors will become buying customers. You can add chat to website to make the most of your homepage.Fulfill Conversion Goals
Janine Popick, CEO of Vertical Response, believes the homepage is the hardest working page on your website. Like a good host, it has to engage every visitor that drops by. Otherwise, people will drop off your website and go somewhere else that will give them undivided attention. An optimized homepage will ensure people will stay on your website. It will motivate them to explore your product offerings and fill the newsletter opt-in form. By adding chat to website, you can maximize conversion goals. The online CRM application appears as a chat API window. It appears on the front-end of your website as soon as someone enters it.
Live Chat Makes a Difference
The chat API window is customizable and takes no more than five minutes to install it. Web Greeter employs customer service representatives (CSRs) from around the world to interact with website visitors. Chat operators welcome guests upon arrival to establish rapport and to increase their awareness of live customer service chat. As visitors browse the site, a built-in web analytic feature is used to assess online behavior. The built-in web analytic tool is similar to Google Analytics. Business owners can use it to assess how their homepage is performing and make informed choices to improve the conversion rate. Operators use it to understand where people are dropping off and where there are spikes on your website.
Be Proactive
Business owners have to wait upon Google Analytics and similar tools to show how their website is doing. With live customer service chat, you can take immediate action to improve the performance of your homepage. Chat operators send visitors a proactive chat invitation to understand the motivation behind visiting your website. Visitors can explain ask about company policies and product choices that meet their personal requirements. After engaging customers in a meaningful discussion, operators then propose meaningful real-time resolutions.
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