Wednesday, 22 May 2013

Enhance User Experience with Live Website Chat Support


Why do customers shop online? It’s a safe bet that they do not live in isolated towns where they have only a few options to buy from. Many shoppers live in the heart of the city or near it. It will take them no more than half-an-hour to reach a shopping mall or a neighborhood that is jammed-packed with large department stores. Yet, many customers prefer to do business online. The internet saves buyers both valuable time and energy. They do not have to get out of their house to search for products. All they have to do is turn on their laptops or smartphone devices and go to an e-commerce website. Once they enter the online store, they should be able to easily browse for products, compare them with competitor’s offerings and buy them!

Yet, many complain e-commerce websites aren’t user-friendly. It is difficult to find products or to learn about them. E-retailers have tried to solve this problem by posting ads that link to product-specific landing pages. Others have posted informational videos and product guides on their website. Despite their good intentions, they have done little to boost customer confidence. They will accomplish a whole lot more if they add live chat to website! This is an online CRM application that uses live chat technology to increase user experience.

What is live website chat support?


  • Once you add live chat to website, a chat box and chat button will appear on your website.
  • The chat box is customizable. You can modify the theme colors, logo and banner to go along with the rest of your website.
  • The chat API window will appear as soon as someone enters your website.
  • Live chat representatives will send an automatic greeting text-based message to every visitor.
  • The welcome message establishes rapport and builds the credibility of your business.
  • Research shows website visitors are happy to do business with a website that uses live chat technology.
  • Visitors can click on the chat button whenever they would like to speak to a company chat representative.
  • Live website chat support empowers chat operators to fulfill customer service requests in real-time.
  • Before they live chat with visitors, they get proper training which brings them up-to-date with your business.
  • They listen to what customers have to say, navigate visitors around the website, and resolve common search queries.

Thursday, 16 May 2013

Live Website Support Can be Used to Increase Customer Loyalty


It’s important to stay on top of business trends. Over the past five years, web-based businesses have used
social media to increase customer engagement and drive business referral traffic to their website. If you haven’t jumped on the bandwagon, consider using Twitter, Facebook, and Pinterest. You don’t need to be Ashton Kutcher to get a massive fan following. By establishing presence on social media platforms, you can acquire new fans and encourage them to become paying customers. Keep in mind that it is more important to retain acquired customers! Loyal customers will buy more often and will convince others do business with you.

Social media will increase your business exposure but it will not increase customer loyalty. Many companies have tried to use these websites to market their business and resolve common search queries. They have discovered through trial-and-error social users want to receive answers the moment they ask questions. They do not want to wait till the end of the day to get a response. Some customers want to ask follow-up questions but are diverted by fans that also make comments on their post. You can handle customer service issues more efficiently by adding live chat to website.

What is live website support

  • It is an online CRM application that is used by e-businesses to resolve common search queries in real-time.
  • It appears as a click-to-chat button and a chat API window on your website. 
  • You can place the button on anywhere in your website.
  • Many e-retailers place it under the Contact Us page while others place it adjacent to the product description. 
  • This button makes it easy for visitors to access a live chat representative whenever they are ready to live chat.

Is live website support transparent?

  • The chat box appears as soon as website visitors enter your online store.
  • Live chat representatives send a greeting through a text-based message. 
  • This welcome message lets visitors know that you have added live chat to website
  • You can modify the chat box to look like a natural component of your website. 
  • The banner, logo, and theme colors can be amended! It only takes five minutes to install both the click-to-chat button and chat API window. 
  • Once you have made the necessary amendments, customer service representatives (CSRs) take over.
  • They are your company’s brand ambassadors! 
  • They listen to what customers have to say and propose meaningful solutions.

Monday, 6 May 2013

Online Retailers Can Be More like Mike with Live Website Support


We all have our heroes. Growing up, basketball fans wanted to emulate Michael Jordon. They were often
told to be like Mike. With 5 MVP’s, 6 NBA titles, 10 scoring titles and 14 All-Star appearances, his legacy is unparalleled! Despite outperforming for nearly three decades, the legendary player continues to have insatiable drive to vindicate his name. Do you also have this raging fire? Just like Mike, online professionals are put up to the challenge daily. Studies reveal a growing number of entrepreneurs seek to make a name for themselves in the online marketplace.  You can compete more effectively by adding live chat to your website.

Long before I heard about live website support, I was confident my online store could stand on its own merit. I took great care and pride to design graphics that could put the best designer to shame. Despite its’ top-notch appearance, my e-commerce store did little to convert website visitors into customers. More so, I began to see more competitors that vied for my customers. I was nervous but I wasn’t a quitter. I too had a desire to outperform them. That’s when I decided to learn why my website wasn’t performing as per expectation. I soon discovered website visitors want more than graphics. At the heart of it, they wanted better customer support!

I was recommended by my colleague to “add live chat to your website”. Once I integrated live website support, I saw a difference right away. Upon entry to my online store, every website visitor was courteously greeted by a customer service representative (CSR). This welcome message made prospective customers more comfortable on my website. It let them know that they can interact with a real person at any point during their web session. The web-based tool put CSRs in charge of my customers. While, I looked after aspects of my online business, CSRs assessed keyword searches, webpage duration and referral URL. When they discovered their help was needed, they wasted no time and sent a proactive chat invitation. Once it was accepted, chat operators initiated a meaningful conversation to learn more about what difficulties a customer was facing. They then proffered support by navigating them around the website, explained company policies and updated customers on product availability.

Monday, 22 April 2013

Live Support for Your Website Caters to PPC Customers

Do you love using organic products? All natural products are great for your skin and health. Organic  search results, however, is another story. You can use search engine optimization (SEO) techniques all you want but it will take a while for your e-commerce website to appear on the first page of search results. It is a battle of wills waiting for prospective customers to stumble upon your online store. If patience is not your thing, then stop sitting on your backside. You can use pay-per-click (PPC) advertising to drive substantial website traffic. On the other hand, paid search results can only get you so far! You can  add chat to website to convert website visitors into paying customers.

Internet marketers reveal a profitable campaign comes through practice and experimentation.  However, inexperienced e-retailers make costly mistakes all the time. In most cases, they run a PPC ad around keywords that pertain to a particular product category. When a prospective customer enters those keywords in the search results, they see the PPC ad on top of the page. Upon clicking it, they expect to find a product webpage. Instead, they land upon the home page or contact page which requires them to fill out newsletter or lead generation forms. By adding chat to website, you can help customers find the product page they were searching for.

Some e-retailers seek to increase their traffic potential and mistakenly set their ads on ‘broad match’ keywords. What this does is showcase their e-commerce website in irrelevant searches. For example, if you are a wedding photographer targeting the phrase “weddings” with a broad match ad. Your ad could appear for the phrases “wedding gowns” or “holiday weddings”. In this case, you will drive unqualified traffic to your website and pay for overhead costs! With the help of live support for your website, you can work your way around this situation to your benefit.

Live support for your website is an online CRM application that integrates on a variety of e-business websites. It connects website visitors to customer service representatives (CSRs) through a live chat medium. If a prospective customer does not land upon a target landing page, they can ask a chat operator to help them find the product they were looking for. They do not have to work around your website to locate a product page they thought they would automatically see by clicking on your ad. Chat operators can help browsers that searched for a ‘broad match’ keyword. They can navigate them to your affiliate pages that will help you earn commission.

Thursday, 18 April 2013

Make a Good Impression with Live Support for Your Website

No one said running an online business would be easy. Once you commence your e-business, you will find yourself under attack. Web-based and brick-and-click companies are your biggest enemies. They will scrutinize your website to find and highlight your biggest flaws. Prospective customers too will put your e-commerce website under a magnifying glass. They will go through every aspect of your virtual store to assess if you are worth buying from. Don’t give them a chance to devalue your business. You have to find alternative ways to distinguish yourself. You can improve the look-and-feel of your website by using content marketing strategies and adding chat to website.

As an online entrepreneur, you may have heard of content marketing but do you know what it can do for your business. In most cases, e-business websites run a blog. They ask their office intern to update the blog entry when they get some time on their hands. Don’t make the same mistake! You should hire a responsible journalist that has an insight of what your customers would like to read about. Put them in charge of updating your blog on a regular basis. Consistent blog posts not only move you to the front page of search results, it also engages websites visitors. It is an ideal way to learn about industry trends, what your business does, and how your products impact customers’ lives. However, blog posts are just one way to go about it!

You can also create information graphics and podcasts to give prospective customers alternative ways to consumer content. Once they have seen/heard about what you do, they will naturally wish to go through your product offerings. By adding chat to website, you can enable website visitors a chance of talking with customer service representatives (CSRs) in real-time. What this web-based service does is give customers a chance to dispel their quandaries at the very source they consume valuable information. Live support for your website beautifully blends in with your content marketing strategies.

As browsers search your online store, CSRs actively use the web analytics feature to discover pain points. Keyword searches, referral URL and webpage duration give chat operators a clue that a customer needs their help. Within a moment’s notice, live support for your website sends prospective customers a proactive chat invitation. Upon accepting it, operators can get to the heart of the matter. They use their extensive training to help customers navigate their way around the website. They also teach customers about your products, company policies and get help them book appointments are your office.

Tuesday, 16 April 2013

Turn Your Online Business Around with Live Website Support

There is nothing more pitiful than seeing a lagging business go down the drain. In your early days, you gradually walked away from your full-time job to operate an expanding online business. You had vision and knew with the passage of time, you won’t regret upon your decision to become an internet entrepreneur. With little experience on your side, you moved fast-forward and launched an e-commerce website. You expected customers to flock to your online store and make several purchases as you caught up on your beauty sleep. What you didn’t know was that a successful business doesn’t happen overnight. It requires perseverance, hard work, and a good strategy.

Google in McDonald’s and James L. Kraft and you will discover how they started their careers. In the beginning, McDonald’s started as a hotdog stand and Kraft sold cheese door to door. Now, these are big corporations that very few have the courage to go against. These individuals did not rely upon luck. They owe their success by seeking ways to improve their situation. You can do the same by learning about different ways to turn around your online business. One thing you ought to do is use live website support. It is an online CRM application which makes great things happens for internet professionals such as yourself.

Before I go on to explain how live website support can work miracles, I want you to take a good look at your virtual store. Think about all the times you walked into a store and then walked right back out. Do you know why you did that? You didn’t even bother to ask the stores clerk if they carried the product you were interested to buy. You judged against them because of their poor appearance. The store might have been dirty or disorganized but it was compelling enough for you to make an exit. Likewise, prospects judge against an online store if they do not like what they see. You should do an audit of your e-commerce website and eliminate factors that make your site look like an eye-sore. You should also add content-rich features such as pictures and videos to boost customers’ interest.

Once you make improvements to your storefront, use live customer service chat. This service delivers reliable customer support 24/7 through live chat. With it, your website will be complete.. This web-based tool is a winning strategy. It connects customers to globally-situated customer service representatives (CSRs). You may be apprehensive about outsourcing as it has earned a bad reputation but don’t be easily misled. Live customer service chat is a cost-effective solution. By hiring international chat operators, you will be able to provide customer service 24/7 in various languages such as English, German, Italian and Arabic. This software enables CSRs to handle multiple customers in a single web-session. They meaningfully engage customers in a one-on-one conversation to resolve their quandaries.

Thursday, 11 April 2013

Turning New Customers into Repeating Customers with Live Customer Service Chat

In today's competitive online market, it is important as well as challenging to keep your customers returning to your business resulting in smooth business growth. Whether, it’s an online retail business or any other, bringing old customers back to your store is the integral part of the business and essential for ROI increment. Additionally, a customer's repeat purchase with your business also indicates that you are delivering up to their expectations and customer Loyalty Bridge is being maintained between the brand and the customer. To meet the challenges of retaining new customers and converting them into returning customers, instant customer service is now being opted by various online retail stores. Live customer service chat tool is being incorporated on the website to provide instant greeting to new customers and facilitate old customers in finding the right product/ service according to their needs.

   
Taking benefit of this proactive approach, the online vendors can provide the customers with more personalized and immediate assistance. As a market research has shown that 96% of the customers will quit purchase without entering a complain. In such situation, it becomes even difficult for you to point out the issues in your customer service; this is where live support for your website comes into action. With the help of this tool, your chat rep can monitor the customer behavior, track which products or services he or she is interested in and can assist on the spot to help in making buying decision.

Providing real time assistance develops a positive customer experience, building a brand image, ultimately increasing the probability of converting into repetitive customer. Live customer service chat increases your customers' satisfaction in your business by saving their precious time. Using this web based chat application; it is much easier for a business to become responsive to customer queries, helping them in browsing the product line and save time in order to make purchase decision.