Make a Good Impression with Live Support for Your Website

No one said running an online business would be easy. Once you commence your e-business, you will find yourself under attack. Web-based and brick-and-click companies are your biggest enemies. They will scrutinize your website to find and highlight your biggest flaws. Prospective customers too will put your e-commerce website under a magnifying glass. They will go through every aspect of your virtual store to assess if you are worth buying from. Don’t give them a chance to devalue your business. You have to find alternative ways to distinguish yourself. You can improve the look-and-feel of your website by using content marketing strategies and adding chat to website.

As an online entrepreneur, you may have heard of content marketing but do you know what it can do for your business. In most cases, e-business websites run a blog. They ask their office intern to update the blog entry when they get some time on their hands. Don’t make the same mistake! You should hire a responsible journalist that has an insight of what your customers would like to read about. Put them in charge of updating your blog on a regular basis. Consistent blog posts not only move you to the front page of search results, it also engages websites visitors. It is an ideal way to learn about industry trends, what your business does, and how your products impact customers’ lives. However, blog posts are just one way to go about it!

You can also create information graphics and podcasts to give prospective customers alternative ways to consumer content. Once they have seen/heard about what you do, they will naturally wish to go through your product offerings. By adding chat to website, you can enable website visitors a chance of talking with customer service representatives (CSRs) in real-time. What this web-based service does is give customers a chance to dispel their quandaries at the very source they consume valuable information. Live support for your website beautifully blends in with your content marketing strategies.

As browsers search your online store, CSRs actively use the web analytics feature to discover pain points. Keyword searches, referral URL and webpage duration give chat operators a clue that a customer needs their help. Within a moment’s notice, live support for your website sends prospective customers a proactive chat invitation. Upon accepting it, operators can get to the heart of the matter. They use their extensive training to help customers navigate their way around the website. They also teach customers about your products, company policies and get help them book appointments are your office.