Thursday 11 April 2013

Turning New Customers into Repeating Customers with Live Customer Service Chat

In today's competitive online market, it is important as well as challenging to keep your customers returning to your business resulting in smooth business growth. Whether, it’s an online retail business or any other, bringing old customers back to your store is the integral part of the business and essential for ROI increment. Additionally, a customer's repeat purchase with your business also indicates that you are delivering up to their expectations and customer Loyalty Bridge is being maintained between the brand and the customer. To meet the challenges of retaining new customers and converting them into returning customers, instant customer service is now being opted by various online retail stores. Live customer service chat tool is being incorporated on the website to provide instant greeting to new customers and facilitate old customers in finding the right product/ service according to their needs.

   
Taking benefit of this proactive approach, the online vendors can provide the customers with more personalized and immediate assistance. As a market research has shown that 96% of the customers will quit purchase without entering a complain. In such situation, it becomes even difficult for you to point out the issues in your customer service; this is where live support for your website comes into action. With the help of this tool, your chat rep can monitor the customer behavior, track which products or services he or she is interested in and can assist on the spot to help in making buying decision.

Providing real time assistance develops a positive customer experience, building a brand image, ultimately increasing the probability of converting into repetitive customer. Live customer service chat increases your customers' satisfaction in your business by saving their precious time. Using this web based chat application; it is much easier for a business to become responsive to customer queries, helping them in browsing the product line and save time in order to make purchase decision.

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