US Automotive Industry Can Make the Most with Live Website Support

Recent reports have revealed that the United States’ automotive industry has entered 2013 with a strong start and is expected to maintain its growth throughout this year. The progress of US automotive industry is evident from the fact that the major automakers, including the Detroit Three, earned double digit sales in January, generating overall revenues of 1 million which has surpassed the last year sales by 14 percent. Low interest rates are considered as one of the primary reasons for the growth of industry in US. However, another main reason which contributed a lot in boosting this industry is digitization of services. Now almost every automotive company in US is using a website to carry out online deals with their customers. Although providing online services might have come with many concerns for online dealers as they might not gain their customers trust in the absence of real person like in a typical brick and mortar store, but implementation of live website support in auto industry websites has filled the void beautifully.

Using this application in their websites, the auto dealers get connected to their customers in real-time, as the live chat reps carrying out live support, provide assistance to their web visitors the moment they land on their page. Approaching their potential customers proactively, the chat operators give a feel of human touch to their websites. The proactive approach also helps online reps to gain the confidence of their customers that there is someone real present on the site that will provide them with more personalized assistance.


Using live support for website, the operators provide on-the-spot, relevant and real-time assistance to their potential customers. Showing great value to their customers, the live operators on auto dealing websites in US share different images of desired vehicles to their customers. They also provide detailed help regarding model, price and delivery of vehicles.

With the help of live website support, the chat agents can also assist a customer in drawing a comparison between different models of the cars so that they could make the right purchasing decision. Live chat also increases the productivity of chat agents as it allows them to deal with multiple potential buyers through a text conversation. During a chat session with their prospective customers, the live operators on automotive websites in US can offer incentives such as free membership and service discount.

Providing such an enhanced service to their customers through live support for website, the automotive industry in US is likely to make a considerable progress, as a survey has indicated that it is expected to exceed the 16 million mark in 2014. Last time US achieved the feat in year 2007.