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When you set out to shop online, you come across websites which offer support through e-mail and telephone. While, these methods are effective to a certain degree, they do not compare to the benefits provided by live chat support for website. For one, customers have to exit the website in order to lodge a complaint. What if they exit your website and search for a competitor’s online store? That would essentially mean you are allowing your customers to walk away. Had you integrated the online CRM application, you would hire the 24/7 services of a customer service representative (CSR). These agents work on your behalf to provide customer support directly on your website in a customers’ preferred language choice.
Secondly, studies have shown customers find it frustrating to interact with a customer support agent on the telephone. According to information graphic, “Customer Loyalty Test: Will Your Customers Hold for Better Service?” 17% of customers find it irritating to be put on hold for a long time. With a typical telephone conversation, customers have to wait on hold till an operator is free to chat. With live website chat support, your customers will no longer deal with this sort of drama! Upon accepting the proactive chat invitation, customers are able to interact with a CSR in real-time. Within minutes, they can live chat about their dilemma and get a resolution! What makes live website chat support worth integrating? This web-based tool enables operators to live chat with more than one customer at the same time. This increases productivity and saves you on operational expenses.
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